Orthopedic Marketing Consultant
Brand Insights, LLC is a strategic marketing consultancy specializing in the orthopedic and biologics space. We partner with startups and growth-stage medtech companies to clarify brand identity, accelerate surgeon-driven adoption, and build acquisition-ready marketing strategies. Led by Rick Swaim -- a 25-year marketing veteran from Stryker and Wright Medical -- Brand Insights transforms complex markets into clear commercial pathways.
SERVICES
20 min
1 hr
Hourly rate
20 hr
Cost negotiable
ABOUT RICK SWAIM
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Seasoned Marketing Leader. Trusted Partner to Orthopedic Innovators.
Rick Swaim is a marketing strategist and business leader with more than 25 years of experience driving growth in the orthopedic and biologics sectors. His career — spanning leadership roles at Stryker and Wright Medical — has been defined by a passion for helping companies translate innovation into meaningful clinical and commercial success.
At Brand Insights LLC, Rick partners with orthopedic and medtech startups to bridge the gap between concept and commercialization. Drawing on deep expertise in upstream and downstream marketing, brand development, and surgeon-driven adoption, he helps clients clarify strategy, accelerate market entry, and build acquisition-ready value stories.
Rick’s approach combines strategic insight with hands-on execution, offering emerging companies senior-level perspective without the overhead of a full-time hire. His guiding principle is simple: help others succeed by aligning purpose with performance. When he’s not collaborating with clients, Rick is deeply involved in faith-based leadership and community-building initiatives — continuing his lifelong commitment to serving others.
OUR EXPERTISE
Strategic Marketing for Orthopedic and Biologics Innovators
At Brand Insights LLC, our strength lies in translating complex commercialization challenges into clear, actionable marketing strategies that drive measurable results. We specialize in helping orthopedic and biologic companies position their brands for growth, adoption, and acquisition.
Brand Strategies
We craft brand strategies that connect innovation with audience insight. From portfolio architecture and messaging frameworks to surgeon engagement and launch positioning, we help you tell a cohesive story that differentiates your technology in a crowded orthopedic landscape.
Market Adoption & Growth Acceleration
We accelerate adoption through surgeon-driven marketing programs, evidence-based messaging, and sales enablement tools that translate clinical value into commercial traction.
Execution with Clarity
Complex markets demand clarity. We deliver actionable marketing plans that turn strategy into execution — defining priorities, budgets, and measurable KPIs to ensure your investment drives tangible outcomes.
Business Growth & Acquisition Readiness
Whether you’re preparing for your first major launch or building toward strategic acquisition, we help align your brand, data, and story to attract investors and strategic partners. Our approach builds market confidence by connecting brand equity to business value.